There are business orders after August!

Data from the General Administration of Customs show that from January to April this year, China’s furniture and parts exports totaled 168.55 billion yuan, a year-on-year increase of 20.4% and a record high for the same period. At present, how about the export orders of furniture enterprises?

In the warehouse of a furniture company in Nantong, Jiangsu province, a batch of goods is about to be packed and sent to the Danish market. The person in charge of the company said that at present, they can ship an average of more than 30 containers a day, including more than 20,000 sets of mattresses and multi-functional sofas, smart beds and other products, mainly to the United States, Japan and some European countries.

Not far from here in another furniture company factory, workers are also working overtime to pack a batch of furniture, the person in charge of the company told reporters that their main orders are from overseas star hotels, the current order value of their orders to August, has been close to the whole year of last year.

Fan Jinhua, general manager of Jiangsu Furniture Enterprise Co., LTD. : The overall export momentum this year is very good, as of now, the order volume has increased by about 50%.

At a furniture manufacturing factory in Shenzhen, the production line is also busy. This year, they have added export business to more than 10 countries, and the proportion of overseas sales is gradually increasing.

Huang Yuanhao, general manager of the overseas division of a Shenzhen furniture enterprise Co., LTD. : The growth rate this year is very impressive, there are orders after August, there are hundreds of cabinets transported to the world every month, overseas revenue last year is about 10%, it is expected that the whole year will account for more than 20%.

Tu Qi, Vice chairman and Secretary General of China Furniture Association: The export value of our mattresses and sofas is constantly rising year by year.

During the visit, the reporter found that at present, China’s furniture companies are exploring a diversified path to the sea, through the layout of overseas warehouses, extending the industrial chain, etc., to continue to build their own competitive advantages, and actively explore overseas consumer markets.

In a furniture company in Shenzhen, the overseas business team is holding an offline retail store promotion meeting, the person in charge of the company told reporters that the focus of their overseas business this year is from the original products to the sea, to the brand sea transformation. As of the end of May, four new overseas sales stores have been opened, and five more are being designed and planned.

Huang Yuanhao, general manager of the overseas division of a Shenzhen furniture enterprise Co., LTD. : Like the traditional model of going to sea, the product is produced and delivered to the customer. But now that we have started to do our own brand, the preferences of local national consumers, as well as a series of after-sales service policies, need our full participation.

In addition to opening offline retail stores, there are also some furniture companies to further play the advantages of overseas supply chains and explore overseas markets by deeply cultivating cross-border e-commerce.

Ni Zhanggen, chairman of a Jiangsu Home Technology Co., LTD. : Our American team spent more than two years, (overseas line sales last year) from zero to almost two billion US dollars. We actually have five or six factories overseas right now, so we’re probably selling more to U.S. consumers through U.S. production. We will definitely pay close attention to the layout of cross-border e-commerce, and slowly go to the high-end, rather than to roll the price.

Galaxy Securities light industry chief analyst Chen Bailu: The United States is the largest exporter of Chinese furniture, the second half of the United States housing sales are likely to enter the upward channel, which will pull the consumption of furniture products. In addition, China’s cross-border e-commerce exports are in a period of rapid expansion, the future will continue to maintain a certain growth rate, overseas e-commerce penetration rate continues to increase, will also bring ample momentum for Chinese furniture companies to go overseas.