It sold millions of dollars in two months
It is not an exaggeration to describe TikTok as a “maker of explosive products”, and with its help, many products have launched overseas brands.
In TikTok’s hot list in the United States, we can see a lot of potential stocks, among which there is a beauty and care product that is particularly worthy of attention. The personal care product, released by SKNBODY, focuses on removing facial hair, hair and dead skin from women’s faces and is on track to break the million-dollar mark with sales of $967,000.
The product only hit TikTok US stores in March, so what did the brand do right behind the surge in sales?
When it comes to shaving products, most people first think of the male market, the design of male shaving products on the market has been quite mature, the function is relatively perfect, but female shaving products are still relatively monotonous and lack of supporting products, such as facial hair removal cream often need to buy a single. SKNBODY saw this phenomenon and launched a facial shaving and hair removal spray kit for the female market, a combination of “facial hair recognition spray” and “shaving tool” to fill this market gap.
But while there are few competing products on the market, SKNBODY’s product didn’t make much of a splash when it first hit the shelves, and TikTok played a crucial role in that.
According to the statistics of Fastmoss, the number of people with goods is currently 947, and the live delivery of goods is 3. Among them, there is a master with goods video of more than 30 million plays, the number of likes more than 1.5 million, for the product brought more than 200,000 sales.