NINGBO MORE KASI TRADING CO.,LTD

Innovative exhibition

After the 134th Canton Fair was held as scheduled, Steven Berg, purchasing manager of HOUDINI, one of the largest gift packaging companies in the United States, once again made a special trip to attend. When asked about the earliest time to participate in the Canton Fair, he can not remember, only remember that “the early exhibitors can stay in the hotel only Guangzhou White Swan Hotel, Progress hall to pass a very long bridge, the exhibits in the pavilion are also very scattered, need to find everywhere.” He showed reporters the ID card from the meeting that year, the photo of Steven is very young, smiling.

At each Canton Fair, Steven purchases more than 800 containers worth tens of millions of dollars. In this regard, he gave the reason that the products at the Canton Fair are very cost-effective, the most important is that the product variety is very rich, and the speed of innovation can fully meet the needs of American consumers.

A most worrying exhibition

Steven has never been absent since he came to the Canton Fair. In his opinion, sourcing products at the Canton Fair gives him the most worry, because the Chinese companies participating in the fair can not only provide high-quality goods at good prices, but also first-class service.

In Steven’s Canton Fair “circle of friends”, Anhui Huo Qiuhuai Meiqi Crafts Co., Ltd. is one of his most important partners. The friendship with Huai Meiqi began when he was attracted by Huai Meiqi’s bamboo weaving craft exhibits at the Canton Fair and immediately placed an order. Since then, Huai Meiqi has continued to provide a large number of cost-effective products, and timely delivery, quality assurance. The two sides have worked together for nearly 20 years without any disputes. Not only that, in the process of cooperation, in order to facilitate Steven’s procurement in China, Pan Tongchun, chairman of Huai Meiqi Company, also vigorously helped him to open offices in Qingdao, Fuzhou and other places, providing assistance in many aspects, including office space selection, office equipment configuration and staff recruitment, to help him greatly improve procurement efficiency.

“Now, half of the goods I purchase every year through the Canton Fair are from Huaimeiqi Company. We have worked together for many years and I admire them. In every respect, the company has done a great job.” “The other half of the purchased products are from other exhibitors in the Canton Fair, and their products are also very good,” Steven told reporters in front of the Huaimeiqi company’s booth.

The environment and services of the Canton Fair are getting better and better, which is another obvious feeling of Steven’s participation in the Canton Fair. He commented: “The Canton Fair is huge, full of categories, and the staff is enthusiastic, which makes it easy for me to complete the centralized procurement every time.”

A fair that is good at innovation

Steven’s trip to Guangzhou was suspended for four years because of the epidemic. This time, the Canton Fair gave him the most intuitive impression: many new products dazzled him. He expects this purchase will be larger than before.

Steven: American consumers tend to like novelty, which is determined by the character of the American people. When a new and innovative product appears on the market, it often causes a trend. However, the so-called popularity and trend also show that the timeliness of goods is very strong, and must be constantly updated and iterated. Accelerate the iterative innovation of goods, keep up with the trend and even lead the trend, through the Canton Fair can be achieved.

“Many exhibitors at the Canton Fair have the ability to innovate quickly in line with the needs of the US market. Like the Huaimei Company, this time gave me a great surprise. In a few years, they have innovated and produced many new products.” Steven said, “Although during the epidemic prevention and control period, we have been through the Canton Fair online platform to look at product pictures and descriptions to communicate, but come offline through actual observation and contact with real objects, the feeling is obviously different, and the desire to buy is greatly enhanced.”

Steven plans to participate in the second phase of the Canton Fair, and then according to the purchase of goods, determine the trip to visit the production enterprises. In this way, he wants to find more partners for HOUDINI and achieve greater business value.