China’s cross-border e-commerce venture into the United States
Where can I buy a $5 jumper? American consumers whose wallets have shrunk under inflation have found the answers they want on China’s cross-border e-commerce platforms. This has caused “ripples” in the already mature US e-commerce market. Under the “threat” of Chinese cross-border platforms, Amazon has reduced transaction fees for merchants, and Etsy has cut 11% of its workforce.
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