The product sold 250,000 orders in Europe and the United States
Nowadays, more and more consumers begin to pursue a healthy life, and sports are commonplace. Some sports equipment and tools, as an indispensable part, have gradually entered the public’s vision and are widely popular.
As a kind of exercise, yoga is the best choice for many people to keep fit. When practicing various yoga movements, it can not only relax the body, but also increase the flexibility of the joints and the flexibility of the body. In a series of movements, it is difficult to bypass the classic headstand posture, but this movement is also the main cause of neck injury, therefore, there is a brand launched a special assistant to do the handstand chair, and the official website shows that the cumulative sales of this chair has now exceeded 250,000 pieces.
In yoga so many asanas, headstand is regarded as the “king of yoga asanas”, but for some consumers, want to complete the handstand action is quite difficult, the arm has no strength is not easy to master balance, elbow handstand and easy to hurt the cervical spine, the effect of this chair is to help the hand and shoulder neck to slow down the pressure, so that consumers better complete the handstand this action.
But it is worth noting that although this chair can assist consumers to handstand, but only to practice this action to buy a chair, many people will still feel that it is not cost-effective. Therefore, in order to increase the sales of the product, the design of the product has also added functions that can be used for daily use, such as ordinary chairs without backbacks, footpads, shoe stools and bed tables.
With the blessing of a variety of functions, the product has been wildly sought after by consumers and achieved an increase in sales. This also reflects that sports-related products have great room for development overseas, which may bring new growth to many sellers.
Yoga products sell well
In fact, as early as a few years ago, yoga has become very popular, and sales of related products have also risen. Data shows that in 2022, the global yoga apparel market revenue is estimated to be around $24.6 billion, and this figure is expected to increase to about $40 billion by 2028.
In this context, more than yoga tools are popular, some yoga clothing brands are taking advantage of the trend and eating this wave of dividends.
For example, Alo Yoga, established in 2007, has gained the love of consumers with its excellent tailoring and color matching, and even popular stars are competing to wear it. In 2022, its sales exceeded $1 billion, and informed sources revealed that Alo Yoga is seeking new investment opportunities, and the brand valuation is expected to be as high as $10 billion in the future.
In addition, with the outbreak of the sports and leisure clothing market in the United States of TikTok this year, a yoga pants product named Xinyou Clothing Co., Ltd. has performed very well. Among them, a burst of yoga pants sold $200,000 in a week, with sales of up to 55,000 pieces, ranking third in the TikTok Shop cross-border shop list at that time.
From the data point of view, when 1 month, the total sales of Xinyou clothing as high as 920,000 pieces, total sales of 5.3 million US dollars, and its overall sales trend has been in a rising trend.
It is worth mentioning that with regard to yoga products, more users are female groups, who increase their participation in yoga and are willing to spend more on various aspects of fitness. Taking the yoga wear market as an example, the size of the women’s yoga wear market was $19.2 billion in 2022 and is expected to reach $35.4 billion by 2030, with a CAGR of 8.4% from 2023 to 2030. Obviously, capturing this segment of consumers is very important for businesses and brands.
Finally, the growth of the market will drive the increase of product sales, but this is not the most important factor. Even with rising market demand, sellers still need to continuously optimize their selection and improve quality in order to get a share of this market.
