50-60 containers a month!

Sporting events are a time of global carnival, whether it is the World Cup, the Olympic Games or the European Cup, which will stimulate a huge demand for sporting goods. Therefore, whenever the global sports event, Yiwu, Zhejiang province is always the busiest.

 

This year’s Paris Olympic Games is promoting the explosive growth of orders in Yiwu, many factories from the beginning of the year to date. Not only that, according to CCTV financial reports, with the passionate start of the 2024 European Cup football match, Yiwu International Trade City merchants are also grasping the “European Cup” business opportunities, foreign trade and domestic sales.

 

Yiwu has a complete supply chain system and highly concentrated industrial clusters, enabling it to quickly respond to changes in demand in the international market. Whether it is sporting goods, or competition peripheral products, Yiwu manufacturers can provide high-demand products in a short time.

 

It is understood that overseas orders for goods related to the European Cup in Yiwu are very hot. Chinese products account for more than half of foreign football peripheral products and spectator supplies.

 

The tournament was held in 10 German cities. In competition cities such as Berlin and Stuttgart, posters and flags related to the European Championship can be seen everywhere, and shop Windows and shelves are full of football elements and supplies.

 

A souvenir shop operator in Berlin, Germany, says business gets better during big games or events like the European Championship. Everyone buys German or Berlin-related souvenirs, and sales can at least double. It is worth mentioning that these Chinese-made goods can be sold in the store for four or five times higher prices than usual.

 

The sales boom brought about by the European Championship has also swept through Germany’s online shopping platforms. A person in charge of an e-commerce platform told CCTV that searches for and purchases of football-related goods on the platform have increased significantly in recent weeks. Among them, the rich variety, cost-effective products made in China are particularly popular.

 

A person in charge of an e-commerce platform in Berlin, Germany, said: “Including flags, T-shirts, hats and other fan supplies, are expected to sell, these goods are basically from China.” I have been trading for many years, and I have many Chinese partners, and they can ship the basic products they need quickly.”

 

A freight forwarding company in Yiwu told CCTV reporter that the transportation of European Cup related products is mainly concentrated in the end of March to April. Among them, European countries accounted for about 80% of the orders.

 

The person in charge of a freight forwarding company said that they should have fifty or sixty containers a month during this period, which is a lot of growth compared with the same period last year, and may be four or five times the appearance.

 

In addition to the European Championship and the Olympics, this year is also a U.S. election. Although there is still less than half a year to go before the election day, T-shirts, flags and other related products have made Yiwu’s assembly line busy.

 

Due to the continuous explosion of orders in Yiwu, in order to cope with the increasing demand, many logistics companies have begun to increase their business docking efforts with merchants, and lock the shipping space in advance to avoid the situation of reservation. In addition, due to the threat of strikes at several key ports in North America, shippers and forwarders have begun to make shipping plans in advance to avoid losses caused by delayed deliveries.